As for most of us aspiring golfers, the mystery of mastering the little white ball can only be revealed by the gurus of swing them selves. Now let’s add a little science, psychology and great updated product ID and they have us by the balls as usual. BXC helped the Odyssey team layout a nice little product brochure that was recently adapted to this smart online microsite that can be viewed on there current website.

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Click here to download our FREE design portfolio: www.nicelogo.com

Orange County (Dana Point) design firm has an opening for a Jr. level graphic designer. Creative, fun projects and cool clients. BXC specializes in action sports and youthful lifestyle branding. We concept and produce ads, catalogs, packaging, websites, trade show booths and brand identity systems.

Graphic Designer’s responsibilities will include:

- Design and production of print and web materials
- Branding and identity design- Product graphics and Illustration
- Pre press production and proofreading

Qualifications include:

- 2-3 years design education and/or studio experience
- Illustration, photography & typography skills
- Trained using Adobe CS
- Macintosh savvy
- Available to work in our Dana Point studio

All applicants must provide a URL/Link to their portfolio & resume. Please, no directly emailed embedded PDF files!

Email your info to… curious(at)nicelogo.com

It took five years to arrive at the perfect opportunity but we did it! BXC is now located in Dana Point, California just a few blocks from Doheny State Beach. (You can technically say we’re west of PCH.)  Nothing too sexy, just a modest little design studio more suitable for our growing clients and creative staff.

Last Fall Hasbro teamed up with the brand design firm BXC, located Orange County, California, to help collaborate and redesign their recently revamped Bop-It! game’s packaging and logo. Almost a year later we’re finally seeing the fruit of our labors hitting national television and national retail. Bop-It! has launched at the TIA international toy fair at Javits Center in NY last spring and more recently at the Teen Choice Awards this fall. Wow this is big! The pretty TV spot shown above was created by their agency of record in NYC – Uproar.

I was walking through Target yesterday and kept hearing Moms and kids playing this thing in the store. I think this will be (IS) one of the hottest games this year!

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UPDATE:

Oppenheim Toy Portfolio 2009 Gold Seal Winner

Parenting Magazine 2009 Toy of the Year Finalist

Good Housekeeping Best Toy Award 2009

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Click here to download our FREE design portfolio: www.nicelogo.com

Sockwa Inc. of Ventura, California colaborated with BXC this past winter to freshup their young brand with a new logo, tagline, brand DNA , merchandising and product ID inspirations. Sockwa was developed originally as a beach sport sock for AVP players and Barefoot soccer league players and has grown internationally as an ultra-light outdoor/indoor shoe. Expect to see Sockwas in gyms, yoga studios and on the beaches this summer.

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BXC’s work has been selected for inclusion in a new LogoLounge project, “Shapes and Symbols”, the third book in the new Master Library series. Logos selected are work produced for Kelly Slater’s Komunity, Motovox Motorsports and Firstwave Software.

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Click here to download our FREE portfolio: www.nicelogo.com

BXC had the opportunity to play with one of the big boys this summer. Callaway Golf asked BXC to redesign their sales catalog for 2011 technical softgoods that included bags, golf shoes, gloves and accessories. The project included initial design and layout concepts and photography art direction. Photography was done by CMG of Carlsbad, California.

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BXC has finally completed the branding of a new Hasbro game hitting retail this summer. CUPONK is skill game based on extreme cup pong. It’s pretty simple. A ball and a cup. But in no way easy.  In BXC and Hasbro style CUPONK has been taken to a new level of imagination, skill and gameplay. There are playing card point-based tricks, sound effects and unique collectable art on each cup using skate, snow, surf and street artists from around the world. BXC was responsible for helping define the brand DNA, logo, packaging, taglines, and product graphics and illustration art direction and worked hand in hand with the Hasbro creative team. Hasbro will be releasing several unique and collectable designs by fall. The TV spot here was created by Hasbro agency of record and directed by some famous skate punk. We’ll add more artists credits when we get more info.

“…the artwork, from the graphics on the cards and the sides of the cups to the store packaging itself is inventive and doesn’t hold back in style or attitude.”  K. Able – CTV’s TechLife

Illustrators on this project launch included Bethany Ng bethanyng.com, Chris Philpot chrisphilpot.com, David Wong davidcwongart.com and Travis Pitts zom-bot.com.

BUY ‘EM HERE! (Click!)

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I just got back from Interbike in Vegas. This is evidence of the Podium water bottle product display carnage at the Camelbak booth. Apparently their new bottles (that we did the graphics for!) were the hottest item (water bottle) at the show. Everyone that walked by their booth lifted a sample and left the poor product managers and sales reps running around confiscating and rebuilding the display each day. By day 3 most had given up (as seen here). I think this is a good sign for what may happen at retail next year, except fort the shoplifting part.

Here are the renderings before final production. They look way better in real life. We should see these in stores this coming winter Holiday season.

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Click here to download our FREE design portfolio: www.nicelogo.com