HASBRO’s Bop-It! logo & packaging
Last Fall Hasbro teamed up with the brand design firm BXC, located Orange County, California, to help collaborate and redesign their recently revamped Bop-It! game’s packaging and logo. Almost a year later we’re finally seeing the fruit of our labors hitting national television and national retail. Bop-It! has launched at the TIA international toy fair at Javits Center in NY last spring and more recently at the Teen Choice Awards this fall. Wow this is big! The pretty TV spot shown above was created by their agency of record in NYC – Uproar.
I was walking through Target yesterday and kept hearing Moms and kids playing this thing in the store. I think this will be (IS) one of the hottest games this year!
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UPDATE:
Oppenheim Toy Portfolio 2009 Gold Seal Winner
Parenting Magazine 2009 Toy of the Year Finalist
Good Housekeeping Best Toy Award 2009
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Filed under: Advertising Agencies In Orange County, Instore POS designer, Logo Designs, oc graphic design studios, Orange County Agency Listing, Packaging design firms, Packaging Designers, Toy packaging | Leave a Comment
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