Odyssey Golf technology brochure
As for most of us aspiring golfers, the mystery of mastering the little white ball can only be revealed by the gurus of swing them selves. Now let’s add a little science, psychology and great updated product ID and they have us by the balls as usual. BXC helped the Odyssey team layout a nice little product brochure that was recently adapted to this smart online microsite that can be viewed on there current website.
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Filed under: Collateral and Marketing Promotions, Golf, Graphic Design, Interactive, Orange County Ad Agency, product catalog design | Leave a Comment
Tags: brochure, Collateral and Marketing Promotions, product branding firm
Help Wanted: Graphic Designers
Orange County (Dana Point) design firm has an opening for a Jr. level graphic designer. Creative, fun projects and cool clients. BXC specializes in action sports and youthful lifestyle branding. We concept and produce ads, catalogs, packaging, websites, trade show booths and brand identity systems.
Graphic Designer’s responsibilities will include:
- Design and production of print and web materials
- Branding and identity design- Product graphics and Illustration
- Pre press production and proofreading
Qualifications include:
- 2-3 years design education and/or studio experience
- Illustration, photography & typography skills
- Trained using Adobe CS
- Macintosh savvy
- Available to work in our Dana Point studio
All applicants must provide a URL/Link to their portfolio & resume. Please, no directly emailed embedded PDF files!
Email your info to… curious(at)nicelogo.com
Filed under: Action Sports, Advertising Agencies In Orange County, creative, Graphic Design, Help Wanted | Leave a Comment
Tags: action sports, action sports marketing agency, bxc branding & design, catalog design firms, graphics, orange county design firms, youth marketing
BXC is proud to announce the inclusion into the new book from Rockport Publishing, Brand Identity Essentials. The work included is not work we produced for our clients but BXC’s own brand identity system. Along side our work are other firms such as Siegel + Gale, Pentagram, and others (this just means our rates go up).
Publishers excerpt:
Identity is often (mistakenly) used interchangeably with logo, but an organization’s identity encompasses much more than its logo. The organization’s name is equally as important as the picture used to represent it. Other elements, such as the color of a company’s mailing envelopes or the music customers hear while on hold on the telephone, are elements of the identity. Most of the logos we admire more often than not are part of a well-designed system. In such a system, the application of the logo (as well as these other elements) has been as carefully considered as the logo itself.
An exploration of identities without including logos would be like a tour of France without a stop in Paris. Including a discussion of brands and how they relate to identities is like connecting the trip to the culture of Western Europe. It puts it all in context.
It might help to think of it this way: The logo is a picture; the complementary elements and application decisions form a program; and the perception created by the picture and the program form the visual center of the brand.
The structure of the book logically flows from this evolution. We explore each “Essential” as it relates to graphic identity (in a word, logos). Then, we follow some of the logos we dissect through their applications as part of successful identity programs. Finally, we discuss the ways design (and designers) can influence customer perceptions through brand identity.
Website: http://brand-identity-essentials.com
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Filed under: action sports branding, Advertising Agencies In Orange County, Advertising Campaigns, Agency Portfolio Examples, Award winning logo designers, Collateral and Marketing Promotions, Orange County Agency Listing | Leave a Comment
Tags: Advertising Agencies In Orange County, brand identity, Collateral and Marketing Promotions, corporate identity guidelines, logo designers, oc ad agencies, product branding firm
It took five years to arrive at the perfect opportunity but we did it! BXC is now located in Dana Point, California just a few blocks from Doheny State Beach. (You can technically say we’re west of PCH.) Nothing too sexy, just a modest little design studio more suitable for our growing clients and creative staff.
Do drop in!
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Click here to download our FREE design portfolio: www.nicelogo.com
Filed under: action sports marketing agency, Advertising Agencies In Orange County, Board Sports Marketing Firm, BXC Inc, Dana Point, Orange County Ad Agency, Orange County Advertising Agencies, orange county design firms, Press Release | Closed
Tags: action sports marketing agency, board sports branding, graphic design, OC design firms, orange county ad agency, orange county design firms, surf culture
Last Fall Hasbro teamed up with the brand design firm BXC, located Orange County, California, to help collaborate and redesign their recently revamped Bop-It! game’s packaging and logo. Almost a year later we’re finally seeing the fruit of our labors hitting national television and national retail. Bop-It! has launched at the TIA international toy fair at Javits Center in NY last spring and more recently at the Teen Choice Awards this fall. Wow this is big! The pretty TV spot shown above was created by their agency of record in NYC – Uproar.
I was walking through Target yesterday and kept hearing Moms and kids playing this thing in the store. I think this will be (IS) one of the hottest games this year!
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UPDATE:
Oppenheim Toy Portfolio 2009 Gold Seal Winner
Parenting Magazine 2009 Toy of the Year Finalist
Good Housekeeping Best Toy Award 2009
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Filed under: Advertising Agencies In Orange County, Instore POS designer, Logo Designs, oc graphic design studios, Orange County Agency Listing, Packaging design firms, Packaging Designers, Toy packaging | Leave a Comment
Tags: brand identity, Logo Designer, oc ad agencies, Packaging Designers
SOCKWA SHOES New Logo & Tagline
Sockwa Inc. of Ventura, California colaborated with BXC this past winter to freshup their young brand with a new logo, tagline, brand DNA , merchandising and product ID inspirations. Sockwa was developed originally as a beach sport sock for AVP players and Barefoot soccer league players and has grown internationally as an ultra-light outdoor/indoor shoe. Expect to see Sockwas in gyms, yoga studios and on the beaches this summer.
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Filed under: action sports branding, Agency Portfolio Examples, Award winning logo designers, irvine, oc graphic design studios, Packaging Designers | Leave a Comment
Tags: action sports logos, brand identity, BXC, cool logos, event logos, logo designers, OC design firms
BXC’s work has been selected for inclusion in a new LogoLounge project, “Shapes and Symbols”, the third book in the new Master Library series. Logos selected are work produced for Kelly Slater’s Komunity, Motovox Motorsports and Firstwave Software.
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Click here to download our FREE portfolio: www.nicelogo.com
Filed under: action sports branding, Advertising Agencies In Orange County, Award winning logo designers, Logo Designs, oc ad agencies | Leave a Comment
Tags: Advertising Agencies In Orange County, brand identity, BXC, cool logos, logo designers
CALLAWAY GOLF Catalog Design
BXC had the opportunity to play with one of the big boys this summer. Callaway Golf asked BXC to redesign their sales catalog for 2011 technical softgoods that included bags, golf shoes, gloves and accessories. The project included initial design and layout concepts and photography art direction. Photography was done by CMG of Carlsbad, California.
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Filed under: BXC Inc, sports marketing design firm | Leave a Comment
Tags: callaway catalog design, callaway golf, catalog design firms, extreme sports, golf, orange county design firms, Phil Mickelson, shoes, sporting goods
BXC has finally completed the branding of a new Hasbro game hitting retail this summer. CUPONK is skill game based on extreme cup pong. It’s pretty simple. A ball and a cup. But in no way easy. In BXC and Hasbro style CUPONK has been taken to a new level of imagination, skill and gameplay. There are playing card point-based tricks, sound effects and unique collectable art on each cup using skate, snow, surf and street artists from around the world. BXC was responsible for helping define the brand DNA, logo, packaging, taglines, and product graphics and illustration art direction and worked hand in hand with the Hasbro creative team. Hasbro will be releasing several unique and collectable designs by fall. The TV spot here was created by Hasbro agency of record and directed by some famous skate punk. We’ll add more artists credits when we get more info.
“…the artwork, from the graphics on the cards and the sides of the cups to the store packaging itself is inventive and doesn’t hold back in style or attitude.” K. Able – CTV’s TechLife
Illustrators on this project launch included Bethany Ng bethanyng.com, Chris Philpot chrisphilpot.com, David Wong davidcwongart.com and Travis Pitts zom-bot.com.
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Filed under: Action Sports, action sports marketing agency, Advertising Agencies In Orange County, agency of record, Board Sports Marketing Firm, BXC Inc, Corporate Identity, Custom Logo Design, Hasbro, skateboarding, Snowboarding, sports marketing design firm, strategy, Surfing, teen marketing, toy trade shows, Uncategorized, youth marketing | Closed
Tags: action sports, Branding, bxc branding & design, cool games for kids, drew dougherty, extreme sports, graphics, Hasbro, international toy fair, kids toy marketing, new toy design, orange county design firms, teen, youth marketing
CAMELBAK Podium Product Graphics
I just got back from Interbike in Vegas. This is evidence of the Podium water bottle product display carnage at the Camelbak booth. Apparently their new bottles (that we did the graphics for!) were the hottest item (water bottle) at the show. Everyone that walked by their booth lifted a sample and left the poor product managers and sales reps running around confiscating and rebuilding the display each day. By day 3 most had given up (as seen here). I think this is a good sign for what may happen at retail next year, except fort the shoplifting part.
Here are the renderings before final production. They look way better in real life. We should see these in stores this coming winter Holiday season.
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Filed under: Action Sports, action sports marketing agency, Brand Identity, BXC Inc, camelbak, Corporate Identity, Custom Logo Design, Custom Type Design, design, Graphic Design, interbike, Logos, Orange County Ad Agency, product branding, Product Design, product id | Closed
Tags: accesories, action sports, action sports marketing agency, bike industry, bike marketing, graphics, icons, interbike, OC design firms, orange county design firms, presentation, Trade Show Booths
